2019

GoSun

gosun.co
University of CincinnatiCrown

Challenge

Restructure brand identity and website to allow GoSun to sell multiple types of products.

Role

I created a new logo, visual language, and developed a custom Shopify theme.

Overview

GoSun is the leading brand in solar consumer products. Since it's founding in 2013, the e-commerce retailer has sold more than 100k solar ovens.

In 2019, I built a visual language and website to expand their product offering to Solar Coolers, Solar Power, Solar Lighting, & Tiny Homes.

Building an identity

I created four unique style tiles (including the Original brand).

Style tiles consist of fonts, colors and elements that communicate the visual essence of a brand for the web

Original
Original
ConceptA
Winner: Concept A - Organic
ConceptB
Concept B - Modern
ConceptC
Concept C - Playful

That's a wrap!

You can check out more of my work on Instagram and Dribbble.

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