BAILEY L𝒜TIMER

Challenge

It’s not hyperbole to say Auris has fans, not just customers. They’ve been thoroughly embraced by audiophiles around the world. Auris asked me to help craft a brand story and custom Shopify theme that would embody the sound of the past, built for the future.

Solution

In true Auris fashion, we created a moodboard with nostalgic elements that felt like an 70's record store. Through this inspiration, I build a brand identity and design system that would direct the overall mood of the website. Next, I developed the custom theme on Shopify 2.0 in 3 weeks.